I am
Heart Foundation launches powerful ‘Hand on Heart’ campaign
heartfoundation.org.au|Helpline 13 11 12

Heart Foundation launches powerful ‘Hand on Heart’ campaign

Media Release - 28 August 2020

The Heart Foundation has today launched its first-ever integrated brand campaign that draws on the power of life-saving research to inspire Australians to support its mission: An Australia free of heart disease.

The national campaign, to run across digital video, radio, digital and social platforms, kicks off today with a hero film that will air for eight weeks on channels including News Corp video platforms, Facebook, SBS On Demand and YouTube.

‘Hand on Heart’ is set to reach millions of Australians via News Corp Australia’s digital assets, with a homepage takeover on news.com.au and advertising across its digital mastheads. News Corp is also providing editorial support for the campaign.

The moving creative features a range of passionate individuals – including celebrity ambassadors who have had heart attacks themselves, Australian cricket coach Darren Lehmann and Wiggles star Greg Page – pledging their commitment to helping the Heart Foundation continue to champion life-saving research.

Heart Foundation Chief Marketing Officer, Chris Taylor, says the campaign, our first integrated brand campaign, aims to raise awareness of the heart health charity’s vital work, giving people a compelling reason to donate.

“Like most brands in Australia, the catastrophic bushfires and the COVID-19 pandemic forced us to rethink our marketing plan for 2020. We needed to create a plan to maintain and grow our ability to respond quickly and effectively,” Mr Taylor said.

“We achieved this with our campaign to inform Australians affected by heart disease about their increased risk of complications from COVID-19. 

“The successful COVID-19 campaign highlighted to new generations the vital work the Heart Foundation does in supporting people with heart disease and those at risk of developing it.

"This campaign will show Australians how we rely on their generous donations to continue this work by investing in heart disease research. More than 90% of our funding comes from the community, not from Government."

Mr Taylor said the integrated brand campaign will be the first for the Heart Foundation and will focus on the call for donations to support its role as the biggest non-Government investor in heart disease research. 

"Research is a clear and powerful demonstration of the positive difference we make in the world. This shines a light on how the Heart Foundation funds Australia’s best and brightest medical researchers to contribute to tomorrow’s breakthroughs,” Mr Taylor said.

"Over sixty years, the Heart Foundation has helped pioneer several gamechangers in this field, such as the pacemaker, research to repair damaged hearts and life-saving medicines to treat high blood pressure and high cholesterol.

"But despite significant advances, heart disease remains our single biggest killer, claiming 48 lives each day. This campaign illustrates why the Heart Foundation, with Australians’ support, must continue to drive discoveries that make a difference to those affected by this insidious disease."

The current national campaign will run for eight weeks, then continue with social and digital promotions until December. The execution will include:

  • Hero film on digital video (SBS On Demand, YouTube, News Connect, Display & Video 360)
  • Homepage takeover on news.com.au on 28 August
  • Digital and social (News Corp, Google, Facebook, Instagram)
  • 30-second radio ads in capital cities

Mr Taylor said the campaign delivered a compelling message: “Every dollar invested in medical research brings us one step closer to an Australia free of heart disease.

"The simple, heartfelt gesture of placing our hand on our heart symbolises the commitment we’re asking Australians to make in helping make heart disease history. We will continue to use this symbol of awareness for the Heart Foundation in existing appeals, such as Give with Heart Day."

The campaign was developed with support from the Heart Foundation’s specialist healthcare creative agency, DDB Remedy. It will also be promoted on the Heart Foundation website and social media channels.

Media enquiries

Brigid Simeoni, Media Advisor
M: 0427 619 589 E: brigid.simeoni@heartfoundation.org.au

Research Directory

Research Directory

More Australians die of Heart Disease than any other cause.

More Australians die of Heart Disease than any other cause.

More Australians die of Heart Disease than any other cause.

And the heartache lasts a lifetime. But you can help the Heart Foundation fund life-saving research to keep more families together....

Heart Health Check Toolkit

Heart Health Check Toolkit

Meatloaf

Meatloaf

40-50 minutes
Serves 6

For Professionals: Coronary artery calcium scoring

For Professionals: Coronary artery calcium scoring

The National Heart Foundation of Australia Position Statement: Coronary artery calcium scoring for the primary prevention of cardiovascular disease in Australia.¹...

Exercise boosts artery health in middle-aged and older men, not testosterone therapy

Exercise boosts artery health in middle-aged and older men, not testosterone therapy

Exercise boosts artery health in middle-aged and older men, not testosterone therapy

Media Release - 22 February 2021...

Your heart is your most important tool

Your heart is your most important tool

Your heart is your most important tool

Men’s Health Week is the perfect time to think about your heart....

Now is your chance to help make 4X the impact

Now is your chance to help make 4X the impact

Now is your chance to help make 4X the impact

Donate today, every dollar donated by October 7 will be quadrupled by our generous donors....

Primary aldosteronism – a neglected cause of high blood pressure

Primary aldosteronism – a neglected cause of high blood pressure

Primary aldosteronism – a neglected cause of high blood pressure

Pumpkin falafel wraps

Pumpkin falafel wraps

Pumpkin falafel wraps

10 minutes
Serves Serves 4 (as a main meal)

Dairy and your heart health

Dairy and your heart health

Dairy and your heart health

Not all dairy products are equal. Discover different types of dairy foods and their impact on heart health....

Cardiac rehabilitation resources for healthcare providers

Cardiac rehabilitation resources for healthcare providers

Useful cardiac rehabilitation resources for health professionals....

Food and healthy eating during COVID-19

Food and healthy eating during COVID-19

Food and healthy eating during COVID-19

Healthy eating and COVID-19 FAQ...

For professionals: Cardiovascular disease risk assessment for Aboriginal and Torres Strait Islander peoples 

For professionals: Cardiovascular disease risk assessment for Aboriginal and Torres Strait Islander peoples 

Recommendations for assessing Cardiovascular disease (CVD) risk in Aboriginal and Torres Strait Islander peoples ...

Women and heart disease

Women and heart disease

Women and heart disease

Information and resources for health professionals....

Support after a heart attack

Support after a heart attack

Support after a heart attack

Many different thoughts may go through your head after a heart attack and you may be presented with complicated medical info. Know where to get support. ...

Key Statistics: Heart Failure

Key Statistics: Heart Failure

Statistics and information on heart failure in Australia ...

Sweet potato breakfast hash

Sweet potato breakfast hash

Sweet potato breakfast hash

15 minutes
Serves 2

Italian recipes

Italian recipes

Italian recipes

Find heart healthy Italian recipes....

Advocating for healthy hearts throughout Australia

Advocating for healthy hearts throughout Australia

We're addressing the disparities in heart health so all Australians can live longer, healthier lives....

Automated Implantable Cardioverter Defibrillator (ICD or AICD)

Automated Implantable Cardioverter Defibrillator (ICD or AICD)

This is a device inserted into your chest to return abnormal heart rhythms to normal using electrical impulses. ...

Hypertension clinical information and guidelines

Hypertension clinical information and guidelines

Clinical information for diagnosis and management of hypertension....

MyMarathon

MyMarathon

MyMarathon

The fundraising race where you set the pace. Run, jog or walk MyMarathon at your own pace during October....

Spontaneous Coronary Artery Dissection (SCAD)

Spontaneous Coronary Artery Dissection (SCAD)

Clinical information and links to SCAD resources....

Heart procedures and devices

Heart procedures and devices

Heart procedures and devices

If you have a heart condition, your doctor may recommend treatment or procedures...

Mexican spice blend

Mexican spice blend

Mexican spice blend

Workplace giving program

Workplace giving program

Workplace giving program

Workplace giving is a simple and tax effective way for employees to make regular donations to a cause they care about. ...

Romesco Sauce

Romesco Sauce

Romesco Sauce

Serves Makes 350g | (Serves 8 – about 2 tablespoons - 44g)

Cheesy Mexican vegetable pie

Cheesy Mexican vegetable pie

Cheesy Mexican vegetable pie

1 hour
Serves 4

Heart stories

Heart stories

Heart stories

Stories of hope from Australian men and women fighting heart disease....