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Heart Foundation backs ban on new tobacco product
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Heart Foundation backs ban on new tobacco product

Media Release – 27 August 2020

The Heart Foundation has welcomed a decision by the Australian Department of Health to reject an application by tobacco giant Philip Morris to allow the sale of heated tobacco products in Australia.

Heated tobacco products differ from e-cigarettes in that they heat tobacco to generate nicotine, whereas e-cigarettes heat a liquid that usually contains nicotine.

The decision, based on advice from the Therapeutic Goods Administration, comes despite pressure from Philip Morris to weaken Australia’s poisons controls and allow another deadly tobacco product on to the market.  

Heart Foundation Group CEO Adjunct Professor John Kelly said that there is no safe level of smoking – nor is there a safe method.

“The Australian Government’s rejection is to be applauded. It protects Australians from an unproven product which is geared to expanding the market of Big Tobacco and has nothing to do with protecting public health,” he said.

Professor Kelly is concerned that heated tobacco products pose the risk of another generation of young Australians becoming addicted to nicotine.

Our youth smoking rates are at their lowest all-time levels and we want this trend to continue.

"To increase the range of tobacco products available for sale not only puts this trend at risk but undermines the solid work that health organisations and successive Australian governments have done to protect the health of the Australian community over many years.

“Scientific evidence shows that heated tobacco products are neither a safer alternative nor help people to quit smoking so we need to ensure all quit-smoking efforts remain focused on things that do work, like quitlines and nicotine replacement therapies.

“Australia is renowned for using its regulatory powers to reduce tobacco-related harm in the community and this latest decision by the Australian Government to ban the sale of heated tobacco products upholds this fine reputation,” said Professor Kelly.

Media enquiries
Bruce Ransley, Media Adviser
M: 0419 710 083 E: bruceransley@heartfoundation.org.au

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