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Price increases of tobacco are the most effective single measure to prevent and reduce tobacco use.
Higher prices discourage non-smokers from starting, encourage current smokers to quit, and discourage former smokers from starting again.
Advocating for the Commonwealth Government to make an ongoing commitment to price increases on tobacco products is a Heart Foundation priority.
What is happening in Australia to make smoking less affordable? | What needs to happen to make smoking less affordable? |
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Price increases
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Stop price discounting
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Sale of cigarettes and tobacco in small packs not permitted
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Prevent sales in small packages
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Messages through mass media and public education campaigns are effective ways to communicate the hazards of tobacco and encourage people to make a quit attempt.
We advocate strongly for investment in effective national and state media campaigns that will help educate all Australians about the dangers of tobacco smoke. Recent campaigns include:
Don’t make smokes your story (national campaign with Aboriginal and Torres Strait Islanders as the primary focus group).
People are exposed to campaign messages that encourage them to stop smoking, to keep trying to quit, and good reasons why they should never start smoking.
Help with how to stop smoking is provided by many different supports. It is common for people to quit for a while and then going back to smoking.
Support is needed to encourage quitting and to help those who do stop to remain non-smokers for life.
We support health professionals in all settings who inform their patients about the cardiovascular disease risks associated with smoking and how stopping smoking has immediate and long-term health benefits.
Multiple resources are available that support people to quit smoking:
Quitline 13 78 48
Websites: www.quitnow.gov.au & www.quit.org.au
Online tools: QuitCoach
Mobile apps: My QuitBuddy and Quit for You-Quit for Two.
Smoke-free environments have an impact on heart health by:
reducing exposure to second-hand smoke
reducing the number of cigarettes smoked and encouraging people to quit smoking
de-normalising smoking
Exposure to second-hand smoke is associated with immediate and longer term risks for heart disease. Smoke-free environments protect non-smokers from the dangers of second-hand smoke.
We support smoke-free legislation which is working to make all public places and popular outdoor venues, such as dining and drinking areas, completely smoke-free
A consistent approach is needed across Australia to define and regulate smoke-free areas.
Reduced cardiovascular disease, especially decreases in admissions to hospital of people having a heart attack
Improved respiratory health, particularly decreases in asthma incidences and symptoms
During the first year in which smoke-free legislation is in effect, communities have experienced a 15% drop in Acute Myocardial Infarction (AMI) hospital admissions. This decline reaches 36% by the third year after implementation.*
Younger and non-smoking populations experienced the greatest declines. The Institute of Medicine (U.S.) concluded that there is a causal relationship between indoor smoking bans and reduced AMI risk.
Improved respiratory health, particularly decreases in asthma attacks and symptoms
small positive effects on businesses including restaurants and bars
increases in worker productivity
reduced cleaning and maintenance costs
reduced insurance costs
All Australians have a right to breathe clean air, especially in their own homes. Smoke infiltration is both a health hazard and a nuisance.
There is no safe level of exposure to secondhand smoke.
We support current efforts in Queensland that call for changes in strata housing processes to give residents better protection from smoke infiltration.
Additional information on smoke-free environment laws and regulations across Australia (PDF)
*From Economics of Tobacco and Tobacco Control 2016 (World Health Organization)
Point-of-sale tobacco advertising and product display is banned in Australia. Federal, state and territory laws recognise the well-established negative effects of tobacco marketing and promotion on smokers, recent quitters and youth.
The introduction of plain packaging in Australia in 2012 removed another major avenue for the promotion of tobacco products.
Price boards
Tobacco price boards offer a significant opportunity to promote tobacco products and offer price discounts.
Price boards in tobacco retailers are one of the few forms of tobacco promotion remaining in New South Wales, the Northern Territory, South Australia, Tasmania, Victoria and Western Australia.
Tobacco price boards offer a significant opportunity to promote tobacco products and offer price discounts.
Price boards in tobacco retailers are one of the few forms of tobacco promotion remaining in New South Wales, the Northern Territory, South Australia, Tasmania, Victoria and Western Australia.
A study of tobacco retailers in Melbourne found that price boards were being used strategically to promote particular brands and new products.
In Queensland and the Australian Capital Territory price boards are not permitted. Communication to consumers about prices should be restricted to information sheets provided to adult smokers on request at the point of sale.
In Queensland and the Australian Capital Territory price boards are not permitted. Communication to consumers about prices should be restricted to information sheets provided to adult smokers on request at the point of sale.
Tobacco is the most harmful ingredient of a cigarette, in both factory made or roll-your-own. Additional features, such as filters and additives, used to make tobacco products more appealing are also harmful.
Growing evidence is emerging of how the tobacco industry manipulates cigarette design, packaging and labelling to recruit new smokers and retain current smokers. Read more on Australian cigarettes.
In Australia, approximately 90% of cigarettes have filters which act to dilute smoke with fresh air when a smoker takes a puff. This creates variety in taste strength and reduces harshness/ irritation, making the act of smoking more palatable.
To reduce the attractiveness of tobacco products, filter ventilation should no longer be permitted in Australia.
More information about cigarette filters.
Cigarette additives have a range of purposes such as: improving flavour and aroma, controlling burn rates, nicotine delivery and harshness and increasing shelf life.
More effective and consistent regulation is needed to ban sweet, fruits and menthol flavoured smoking products. This will help to reduce the attractiveness of tobacco products, particularly to young people.
In Canada the government has prohibited menthol in most tobacco products to reduce the appeal of smoking to Canadian youth.
More information on tobacco additives, including menthol.
Tobacco remains one of the most readily available consumer products, with few restrictions on who can sell it and where it can be purchased. Widespread availability is of concern because:
there are more sellers of cigarettes in areas of social and financial disadvantage
people who are trying to quit smoking are more likely to relapse if tobacco is easily available
the visibility of tobacco sellers normalises smoking and undermines other tobacco control efforts
License schemes in place for tobacco retailers in: |
Action is needed to set up license schemes in: |
Australian Capital Territory | Queensland |
Northern Territory | Victoria |
South Australia | New South Wales |
Tasmania | |
Western Australia |
Vending machine sales are banned in: |
Action is needed to ban vending machine sales in: |
Australian Capital Territory | New South Wales |
Northern Territory | |
Queensland | |
South Australia | |
Tasmania | |
Victoria | |
Western Australia |
Sales from temporary and mobile outlets are not permitted in: |
Action is needed to end sales from temporary and mobile outlets in: |
New South Wales | Australian Capital Territory |
Queensland | Northern Territory |
Tasmania | South Australia |
Victoria | Western Australia |
The Heart Foundation has put forward a submission to a Senate inquiry investing a Bill to restrict the retail sale of vaping products. It is now established that vaping is not safe and is harmful to cardiovascular health as well as a range of other health conditions.
The proposed legislation will protect Australians from the harms of vaping products whilst making it easier for doctors and nurse practitioners to prescribe therapeutic vaping products to those that need them.
The Heart Foundation put forward a submission to a Senate inquiry examining proposals to strengthen tobacco control measures in Australia. The proposed changes include updating graphic health warnings, removing menthol from tobacco products, limiting the use of brand names, and capturing e-cigarettes in advertising restrictions.
Together with Quit, we have developed a position statement on smoking and vaping cessation. The position statement provides key messages for health professionals, including the importance of providing brief advice at every encounter and recommending the use of first-line, evidence-based treatment for smoking cessation (behavioural intervention and TGA-approved pharmacotherapies).
E-cigarettes: a new threat to cardiovascular health highlights the impact of e-cigarettes on heart health, discusses the need for greater oversight of the industry’s marketing and sales strategies, and provides key recommendations for governments and policymakers.
The Heart Foundation recently called for an import ban of nicotine e-cigarettes and vaping products, as well as a range of actions to improve the regulation and control of these products.
The Heart Foundation welcomes the passing of the Public Health (Tobacco and Other Products) Bill 2023 in Parliament today as a critical action to prevent and further reduce the heart health harm caused to people by tobacco products and nicotine addiction.
Smoking is a major risk factor for heart disease. Get the facts on quitting and how it can help you recover.
The Heart Foundation welcomes the Commonwealth Government’s renewed focus on tobacco control as well as its undertaking to consult on how regulatory shortcomings have allowed for a proliferation of vapes and e-cigarettes.
Last updated01 May 2024