I am
Heart Foundation Tick
heartfoundation.org.au|Helpline 13 11 12

Heart Foundation Tick

The Tick Program has made a substantial contribution to the health of Australians over the past 26 years.

After 26 years as an industry leader, driving healthier food choices and reformulation in Australia, the National Heart Foundation has decided to retire the Tick Program. The Tick Program commenced in 1989 when there was little to guide healthier food choices for shoppers.

It was a bold public health program that involved working with food manufacturers, and was based on a simple, easily recognised logo on food packaging highlighting healthier choices compared to similar foods.

The Tick Program has made a substantial contribution to the health of Australians over the past 26 years. The Tick:
  • guided healthier food choices by shoppers. Up to 2.8 million Australians have looked for the Tick every day when shopping for food; and
  • encouraged food manufacturers to make their products healthier (food reformulation) and innovate healthier products across a wide range of food categories.
The success of Tick in giving people the information they need to make healthier food choices has raised the level of community awareness and debate around food.

This shift has driven food manufacturers to change their products to meet consumer expectations for healthier food.  Now that Nutrient Information Panels are mandatory, and front of pack labelling is firmly established on the food agenda, the Heart Foundation can retire the Tick to focus on its next innovations that will improve the cardiovascular health of all Australians.

You may still see the Tick going into late 2018 as we work with our licensees to have the trademark removed as timely as possible.

Through the Tick Program, the Heart Foundation provided healthier choices for Australians by challenging food companies to improve the foods we eat every day. Over the years, we’ve driven significant change. 

Tick achievements

A year after Tick’s launch in 1989, 31 companies had come on board, earning the Tick for 140 products. Today more than 2,000 products carry the Tick across 80 food categories.

Our research shows the Tick is the most recognised logo on food in Australia. Around 2.8 million Australians look for the Tick everyday when they shop for food. 

Through the Tick Program, the Heart Foundation provides healthier choices for Australians by challenging food companies to improve the foods we eat every day. Over the years, we’ve driven significant change. Here are some other examples of what we’ve achieved.

Leading the way on nutrition information panels

With the introduction of the Tick in 1989, all foods with the Tick were required to include a nutritional information panel on packaging. This led the way to nutrition information panels becoming mandatory with the update to the Food Standards Code – Australia’s food requirements. That was 13 years before Food Standards Australia New Zealand made them mandatory in 2001.

Healthier margarines

In 1994, the Heart Foundation called on companies and regulators to reduce trans fats.

By 1996, the Tick Program introduced saturated and trans fats limits for margarine spreads. The Heart Foundation

Tick worked with companies to adapt their processes and encouraged them to invest in the equipment needed to introduce margarines with less than 1% trans fat.

By 2005, all spreads with the Tick were virtually trans fat free.

Taking tonnes of salt out of Australians’ diets

In 1997, Kellogg’s started reformulating 12 breakfast cereals to reduce sodium content. As a result, 235 tonnes of salt were removed annually from Australian cereals.

Between 2003 and 2006 we reduced salt levels across 36 of the 54 Tick food product categories.

Approximately 16 tonnes of salt was removed from the food supply from the reformulation of pasta sauce alone in 2013.

Getting tougher on kilojoules

With obesity levels rising, the Tick Program introduced energy (kilojoules) criteria in some food categories to encourage reducing the serving size of snacks between 2003 and 2006.

The energy criterion was introduced for breakfast cereals in 2004, dairy foods in 2005, and fruit spreads in 2007 and continues to be an important nutrient today.

Making healthier foods more affordable

The Tick makes healthier food choices more affordable by improving the nutrition of private label foods. Due to ALDI’s reformulation and innovation program to meet the Tick’s nutritional standards, 92% of ALDI’s breads, rolls and English muffins now have less salt, and over 50% have met Tick’s even higher standards for reduced salt and saturated fat and increased fibre. A range of Coles own branded products joined the Tick Program in 2012 with a range of healthier choices including low fat milk.

You might also be interested in

What is FoodTrack?

What is FoodTrack?

What is FoodTrack?

FoodTrack supports the collection and monitoring of nutrition and product data for foods and beverages in Australian supermarkets. ...

Health Professional Ambassador Program

Health Professional Ambassador Program

Health Professional Ambassador Program

Would you like to improve the cardiovascular health of your patients?...

Heart Foundation Walking

Heart Foundation Walking

Heart Foundation Walking

Learn more about Heart Foundation Walking and find your local walking group....

Cajun veggie fritters with cucumber yoghurt

Cajun veggie fritters with cucumber yoghurt

Cajun veggie fritters with cucumber yoghurt

25 minutes
Serves 4

Heart Foundation Recovery Support and Resources

Heart Foundation Recovery Support and Resources

Heart Foundation Recovery Support and Resources

Heart Foundation programs and resources to support your recovery....

About the Lighthouse Hospital Project

About the Lighthouse Hospital Project

Heart disease is the number one cause of death in Australia, but the burden of disease disproportionately affects Aboriginal and Torres Strait Islander peoples....

The Heart Foundation Community

The Heart Foundation Community

The Heart Foundation Community

We need your opinion, experience and skills to help us improve the heart health of all Australians. ...

What is plant-based eating

What is plant-based eating

What is plant-based eating

Learn about plant-based eating and its impact on heart health ...

Cauliflower and cashew korma

Cauliflower and cashew korma

Cauliflower and cashew korma

20 minutes
Serves 4

Blueprint for an active Australia 

Blueprint for an active Australia 

Blueprint for an active Australia 

The Blueprint for an active Australia provides evidence-based actions to help address physical inactivity....

MyMarathon

MyMarathon

MyMarathon

The fundraising race where you set the pace. Run, jog or walk MyMarathon at your own pace during October....

Research Directory

Research Directory

Heart Health Check Toolkit

Heart Health Check Toolkit

Heart Safe Community

Heart Safe Community

Heart Safe Community

Heart Safe Community is a program that aims to increase a person’s chance of survival if they suffer a cardiac arrest outside of hospital. ...

Fruit, vegetables and heart health

Fruit, vegetables and heart health

Fruit, vegetables and heart health

How to boost your fruit and vegetable intake to help protect your heart. ...

Trek for Australian Hearts

Trek for Australian Hearts

Trek for Australian Hearts

Join the Heart Foundation in South Australia for the journey of a lifetime, trekking the ancient Flinders Ranges to help save Australian hearts....

Join Kate in making a difference to future generations

Join Kate in making a difference to future generations

Join Kate in making a difference to future generations

Kate wanted to find a way she could make a difference to future generations...

WEBINAR | Heart Health Checks: the critical role of the practice nurse

WEBINAR | Heart Health Checks: the critical role of the practice nurse

WEBINAR | Heart Health Checks: the critical role of the practice nurse

This webinar discusses the role of practice nurses in conducting heart health checks...

Heart Foundation recipes

Heart Foundation recipes

Heart Foundation recipes

Check out our recipe categories to find your next heart healthy meal....

Our strategy

Our strategy

Our strategy

Connecting Hearts Strategy 2021-2023...

Chicken recipes

Chicken recipes

Chicken recipes

Find heart healthy chicken recipes....

Stay informed about COVID-19

Stay informed about COVID-19

Stay informed about COVID-19

If you have heart disease, you are more vulnerable to severe complications....

What is atrial fibrillation?

What is atrial fibrillation?

What is atrial fibrillation?

Atrial fibrillation is a type of arrhythmia where your heart beats irregularly and fast....

Smoking and tobacco regulation

Smoking and tobacco regulation

There are still more than 20,000 deaths caused by smoking every year....

3 Minute Research Competition Terms & Conditions

3 Minute Research Competition Terms & Conditions

Strategic Grants

Strategic Grants

Strategic Grants aim to generate innovative and collaborative research in the areas of identified knowledge gaps or those deemed to be priorities of the Heart Foundation. ...

Absolute CVD risk clinical guidelines

Absolute CVD risk clinical guidelines

The Absolute Cardiovascular Disease Risk (CVD) Guidelines helps healthcare professionals identify, prevent and manage a person's risk of developing CVD. ...

Cardiac rehabilitation resources for healthcare providers

Cardiac rehabilitation resources for healthcare providers

Useful cardiac rehabilitation resources for health professionals....

Hypertension clinical information and guidelines

Hypertension clinical information and guidelines

Clinical information for diagnosis and management of hypertension....

Nourishing chicken soup

Nourishing chicken soup

Nourishing chicken soup

1 hour
Serves Serves 6

Women and heart disease

Women and heart disease

Women and heart disease

Every day, 22 women lose their lives to this condition....

Jump Rope for Heart

Jump Rope for Heart

Jump Rope for Heart

Jump Rope for Heart teaches school children how to keep fit and healthy through skipping!...

Breakfast tacos

Breakfast tacos

Breakfast tacos

5 minutes
Serves 1

Feelings and emotions after a heart attack

Feelings and emotions after a heart attack

Feelings and emotions after a heart attack

This is a guide to how you might be feeling after a heart attack. ...

Moroccan spiced fish with couscous and raisin salad

Moroccan spiced fish with couscous and raisin salad

10 minutes
Serves 4

Reading food labels

Reading food labels

Reading food labels

Nutrition information panels and ingredients lists are a good way of comparing similar foods so you can choose the healthiest option....

What is coronary heart disease?

What is coronary heart disease?

What is coronary heart disease?

Coronary heart disease (CHD) or coronary artery disease occurs when a coronary artery clogs and narrows because of a buildup of plaque....

Physical activity resources for patients and consumers

Physical activity resources for patients and consumers

Physical activity information for professionals...

End of Financial Year Tax Receipt

End of Financial Year Tax Receipt

End of Financial Year Tax Receipt

Looking to claim your donations in your tax return this financial year?...

GLOBAL CARDIOVASCULAR RESEARCH FUNDERS FORUM

GLOBAL CARDIOVASCULAR RESEARCH FUNDERS FORUM

GLOBAL CARDIOVASCULAR RESEARCH FUNDERS FORUM

FACILITATING INTERNATIONAL CLINICAL TRIALS ...