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Introducing the Heart Foundation’s new website
heartfoundation.org.au|Helpline 13 11 12

Introducing the Heart Foundation’s new website

We are thrilled to announce the launch of our new website.

Heart disease is the leading cause of death in Australia. For over 60 years the Heart Foundation has been centre stage, raising money, awareness and lobbying for better heart health for all Australians.  The Heart Foundation website is a place for individuals, the community and health professionals to access heart health information and resources. 

Our diverse community of website users are at the heart of the need for a website refresh. We found through survey data that many people struggled to find and understand information relevant to their needs. The layout of the website, from a design, content and user journey perspective, provided a difficult user experience.

Our approach to the new website

As Australia’s leading health organisation for heart disease, we’re here to help – and this includes giving you the best experience possible on the website.

Considering our wide audience, it was important to include everyone, from people living with a heart condition, to carers to our supporters. We also wanted to make it easier for health professionals to direct their patients to helpful resources.

Taking a user-focused approach from the beginning, we listened to feedback about where we could improve our website and make it easier for our users to find relevant information.

New design and navigation that puts you first 

The new website has a fresh look and feel that’s engaging and action-oriented. The new design is based on audience research; it was important for us to get to know how they find content and interact with the website. 

Find information based on your needs 

1. Select a role: With a focus on creating a personalised experience, you can select from a variety of options to see content that’s relevant to your needs, such as:

  • Interested in heart health
  • Living with a heart condition
  • Caring for someone
  • Working in health
  • Looking to support or donate
  • The Heart Foundation.

By selecting the ‘role’ that best describes your needs, you’ll find a clear path to information and support, as well as prevention and tools relevant to you.

2. Know you’re on the right page: At the top of most pages, you’ll find a ‘Key takeaways’ box. This helps you see the page’s content at a glance, so you can make sure you’re on the right page.

3. Personalised content for a better understanding: With a new intuitive design, your experience will change depending on how you interact with each page. For example, the ‘more on this topic’ section on each page helps you further understand the topic you’re reading about and the ‘What’s Next’ section at the bottom of most pages recommends helpful next steps.

New features 

As part of our goal to make your website experience the best it can be, we’ve added a range of new features to the website.

1. Advanced search bar 

Search for something or ask a question in the new search bar via the symbol at the top right-hand side of the page. This feature helps you get quick answers to your questions, or find something specific using exact words to slang and abbreviations. The search results are automatically organised into categories (such as Conditions and Stories) and presents results in alphabetical order, so you can quickly find relevant information.  

2. New quick shortcuts

To make it simple to take action on our website, you’ll notice a few floating action buttons:  

  • Donate 

  • Volunteer 

  • Subscribe (to the email newsletter) 

  • Ask (a question via chat bot).  

These buttons help you jump to those tasks or ask a question at any time on the website.  


3. New chatbot for quick access to support

The new chatbot helps connect you with our Helpline team member. The team usually replies in under 30 minutes (during business hours). By clicking on the ‘Ask’ button, you can ask for help to find the information you’re looking for. Select from one of these options to get started:

  • Heart health question
  • COVID-19 query
  • Donation query
  • Research funding query
  • Walking program query.

The chatbot is a great option if you don’t like to talk on the phone. It’s another way that we’re providing support and heart health resources for all Australians.

4. Fresh new look for our popular tools

Part of the website refresh was to improve existing and popular tools, such the Body Mass Index (BMI) calculator and the Heart Age Calculator. These widely used tools have been updated to be more interactive and personalised, and to give you accurate results. 

 

Access to relevant, in-depth information

We understand that each user is at a different stage of their heart health journey, with varied experiences, requirements and interests. So, we've ensured that we provide information that’s detailed, engaging and appeals to our diverse audience.


1. Holistic content 

The website now takes a holistic and practical approach in the way we present information. We've changed each web page from stand-alone pieces of content to an ecosystem wherein each web page connects to related information and actions you can take. For example, eating is linked to weight management, which is related to exercise.

2. Easier to understand 

Everyone has the right to a healthier heart – information on the new website is written in plain English that’s understood by everyone, including those with accessibility challenges. 

3. Comprehensive content

Over 120 new resources have been created, including detailed health education web pages, animations and videos in consultation with medical experts. Some of the new resource types include: 

  • Explainers – in-depth subject explanation
  • Action plans – helpful ‘plans of attack’ to improve heart health
  • Animations and videos – simple and engaging heart health information and tips

The outcome

As a national health organisation, we support over 580,000 Australians living with heart disease today, as well as prevent and manage heart disease for future generations.  

It’s our mission to improve the heart health of all Australians and the new website is key to making that possible. 

With the new website design, it’s easier for you to find the information and resources you need for a heart healthy life. Using the new personalised website experience, you can find relevant information about heart health education, prevention, support and research. 

We’re dedicated to making a difference to the heart health of all Australians. Learn more about our mission, achievements and more on the new website.

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