"The Tick has become one of the most powerful marketing devices in a market obsessed with healthy lifestyle and eating."
                                             -  Simon Canning, leading marketing writer - February 2007

Today's consumers are demanding healthier choices. Growing obesity levels and high profile media stories on nutrition and food related health issues have put pressure on consumers to make healthier food choices.

Consumers want to do the right thing but they also expect food companies and outlets to help them. In fact 89 per cent of Australians said that food companies had a role to play in addressing Australia's weight problem, and 90 per cent said that food providers have a social responsibility to make healthier choices available.

With consumers facing so much choice, marketers need to ensure their products stand out from the crowd. Tick provides that point of difference,  in fact, 75 per cent of people stated they were positively influenced towards choosing a product or meal with Tick versus one without the Tick.

For more insights into our 2009 consumer research click here.

To access the Heart Foundation recipe guidelines please click here.

If you are interested in applying for the Tick on your products or meals:

Click here to find out more if you manufacture products for wholesale or retail	Click here if you produce meals that are prepared and/or served onsite for immediate consumption	Click here to email us or call 1300 36 27 87 to talk to us