The Heart Foundation is proud to have a number of corporate partners who work with us to raise awareness and funds to help us in the fight against heart disease. 

Our corporate sponsor partners of the Go Red for Women play an integral role in the campaign lending their brands and communications channels to help us raise awareness about women and heart disease.

Our Go Red for Women campaign sponsor partners are:

Presenting Sponsor Partner  AMP Capital Shopping Centres
Supporting Sponsor Partners – EA Sports Active and UNCLE TOBYS

AMP Capital Shopping Centres owns and manages 38 centres across Australia and New Zealand. With 75% of the customers visiting these centres being women, Go Red For Women was the obvious choice to show support for a cause that affects the lives of so many women. AMP Capital Shopping Centres hopes that by raising the awareness of heart disease in women it can make a positive difference in women’s lives.

How will AMP Capital Shopping Centres support the campaign?
AMP Capital Shopping Centres will raise funds and awareness amongst the thousands of women shoppers that visit centres weekly. Plus deliver a wide range of fashion and healthy lifestyle activities to engage customers, staff and retailers all year round.

AMP Capital Shopping Centres participating in the Go Red for Women campaign include:

NSW - Macquarie Centre, Warringah Mall, Marrickville Metro, Northbridge Plaza, Royal Randwick Shopping Centre, Crossroads Homemaker Centre, Dapto Mall, Palms Shopping, Cessnock Plaza, Junction Fair Town Centre

ACT - Riverside Plaza

VIC - Knox City, Casey Central, Gateway Plaza

QLD - Pacific Fair Shopping Centre, Mt Ommaney Centre, Sugarland Shopping Town

WA - Garden City Booragoon, Karrinyup Shopping Centre, Ocean Keys Shopping Centre

For more information about AMP Capital Shopping Centres visit www.ampcapitalshopping.com.au

UNCLE TOBYS® Oats have had the Heart Foundation Tick for over 10 years and are proud to extend their relationship with the Heart Foundation through the sponsorship and support for the Go Red for Women campaign.

UNCLE TOBYS® is working together with the Heart Foundation’s Go Red For Women campaign over the next 3 years to help raise awareness and funds for Women’s Heart Wellbeing.

UNCLE TOBYS® Oats and the Heart Foundation are focussed on improving the heart health and wellbeing of all Australians. Generations of Australians have grown up with the goodness of UNCLE TOBYS® Oats, enjoying the nourishment of nature’s supergrain. UNCLE TOBYS® Oats are 100% wholegrain, high in fibre and natural. The Oats are carefully selected to ensure high Beta Glucan levels. It is this beta glucan that helps lower cholesterol re-absorption

How will UNCLE TOBYS® OATS support the Go Red for Women campaign?

UNCLE TOBYS® Oats will support the Go Red for Women campaign by  creating communication and PR campaigns to help  raise awareness of the importance of women’s heart health in Australia.   In 2010 UNCLE TOBYS® Oats will promote Go Red For Women in supermarkets across Australia, with special displays and spokespeople who will help communicate the benefits of UNCLE TOBYS OATS   and why they should support the Heart Foundation’s Go Red For Women Campaign.

Some key initiatives include:

• “Women’s heart to heart conversations’ Radio campaign whereby the UNCLE TOBYS® team will be touring around the country to help raise awareness of Go Red For Women by encouraging women to share their experiences related to heart disease. Women will also share their proactive steps to lower their cholesterol levels.  
• A Red Dress design competition and fashion parade. The UNCLE TOBYS® team will invite fashion schools to be inspired by the initiative through their designs. Top 5 designs will feature in selected NHF fashion parades and worn by special guests.
• Go Red booths offering a free red nail polish manicure in selected AMP shopping centres. The UNCLE TOBYS® team will be present in Warringah (NSW), Knox (VIC) and Pacific Fair (QLD) shopping centres raising awareness of the Go Red campaign and delighting shoppers with free red nail polish manicure in exchange for a gold coin voluntary donation to the Heart Foundation..
• “Music to motivate the masses” radio campaign through ARN network. The UNCLE TOBYS® team will run a ‘musical’ news poll to find out the top 20 tunes that motivate women. The UNCLE TOBYS® team will also encourage women to wear red in June 11th.

To find out more about UNCLE TOBYS® Oats please visit www.uncletobys.com.au
 

EA Sports Active
In 2010, the EA Sports Active brand will proudly support the Heart Foundation’s Go Red for Women campaign for the second year running. Go Red for Women is a great brand fit for EA Sports Active’s Personal Trainer product – with both brands committed to improving the health of Australians through regular physical activity:

• The Heart Foundation recommends at least 30 minutes of moderate-intensity physical activity on all or most days of the week
• EA SPORTS Active Personal Trainer is an interactive fitness program, designed for Nintendo Wii, with a variety of activities including customised routines targeting upper body, lower body, cardio and a guided 30-day challenge for muscle endurance, coordination and agility.
• Theproduct takes advantage of new technologies, allowing people to have easy, safe and cost effective access to a variety of physical activities – helping to remove some of the exercise barriers we face in day to day life 
• Much like the Heart Foundation’s Go Red for Women campaign, the target market for EA Sports Active Personal Trainer is women 35+

How will EA Sports Active support the Go Red for Women campaign?
In keeping with the Heart Foundation’s Go Red For Women campaign values, EA Sports Active will continue to drive awareness of the benefits of regular and achievable exercise amongst women 35+, throughout a series of media demonstrations and exciting direct to consumer engagements from June onwards. We also look forward to harnessing the power of our brand, retail touch points and high profile celebrity sports ambassadors to further drive awareness in the latter part of the year, in close partnership with the Heart Foundation team.