25 years of Heart Foundation Tick
2014 marks the 25th anniversary of the Heart Foundation Tick Program - a pioneering public health initiative undertaken to help consumers make healthier food choices and to drive critically important changes to the food supply.
The Tick is designed to help guide consumers towards a healthier product, when compared to similar products, while they’re standing in the supermarket aisle.
Tick works with food manufacturers to make foods healthier. We do this by setting strict nutrient standards for foods which manufacturers are encouraged to meet by changing their product recipes.
Once a food has met these standards, the manufacturer can apply to carry the Tick logo. This means that all Australians when shopping can easily identify foods that are lower in saturated fat, trans fat, sodium (salt), kilojoules (energy), and which contain more beneficial ingredients like fibre, calcium, wholegrains and vegetables.
Today, there are more than 2,000 food products that carry the Tick across 80 food categories.
Our research shows the Tick is the most recognised front of pack label in Australia. This means around 2.8 million Australians look for the Tick everyday when they shop for food.
Some Tick milestones:
- 1989 - Heart Foundation introduces the Tick requiring all foods with the Tick to include a nutritional information panel (NIP)
- 1994 - Heart Foundation calls on companies to remove or reduce trans fats
- 2003-2006 - With obesity levels rising, the Heart Foundation introduces an energy criteria for rating, to reduce the size of snacks
- 2005 - All spreads with the Tick were virtually trans fat free
To coincide with 25 years since the Tick was first launched, and ahead of the roll out of the Health Star Rating system the Heart Foundation has recently begun reviewing its pioneering public health initiative.
An external group of experts with public health, nutrition, business and food industry credentials will assess the current health environment and what role the Heart Foundation Tick Program should continue to play in improving the Australian food supply and helping Australian’s to make the healthier choice the easier choice.
The review is expected to be completed at the end of 2015.
The Heart Foundation's public online survey, was open from Tuesday 7 October to Friday 31st October 2014. It has now closed. Results of the survey will be included in the review.