The Heart Foundation Tick has been helping Australians make healthier food choices for 25 years. The easily recognisable front-of-pack logo highlights healthier food choices without the need to scrutinise nutrition information panels and ingredient lists.
As an independent not-for-profit program, Tick works with food manufacturers to make foods healthier. We do this by setting strict nutrient standards for foods which manufacturers are encouraged to meet by changing their product recipes.
Once a food has met these standards, the manufacturer can apply to carry the Tick logo. This means that all Australians when shopping can easily identify foods that are lower in saturated fat, trans fat, sodium (salt), kilojoules (energy), and which contain more beneficial ingredients like fibre, calcium, wholegrains and vegetables.
The Tick also appears on a range of healthy, everyday foods like bread, reduced fat milk, frozen vegetables, pasta, rice, breakfast cereals and, lean meat and canned fish. There are more than 2,000 products approved to use the Tick.