Heart Week 2015 will take place from Sunday 3 May - Saturday 9 May.
Heart Week provides a great opportunity to shine the spotlight on heart health issues in Australia and raise awareness of the work the Heart Foundation is doing to lead the fight against heart disease.
Traditionally, we have focused on talking to the community about the warning signs of a heart attack using both media and marketing channels. However this year, we are focussing on physical inactivity and the importance of active travel.
Under the banner of ‘Move More, Sit Less!’ the Heart Foundation aims to raise public, media and government awareness of the risks involved with sustained physical inactivity and sedentary behaviour, and how a nationally coordinated physical activity strategy will be central to tackling this major public health issue.
The trend towards physical inactivity among Australians was highlighted by recent data from the Australian Bureau of Statistics (ABS), which showed that 60 per cent of Australians aged 15 years and over participated in physical sport and recreation in 2013-14, down from 65 per cent in 2011-12.
Despite seeing ourselves as a nation of rugged outdoors or beach-loving people, we have increasingly become a nation that sits anchored behind computer screens or lazing on the couch, oblivious to the very real harm we are doing to our health.
When combined with the amount of time we spend sitting down at work, then the sheer scale of our inactivity, and therefore the challenge to policy makers at all levels, becomes clear.
Such are long-term social, health and economic risks posed by our growing physical inactivity, that the need for urgent, coordinated action at a national level has become a key focus for the Heart Foundation.
- the Federal Government to establish a national physical activity strategy and to provide a built environment that supports active living;
- more people to be supported to walk, cycle and use public transport;
- to activate a healthcare funding system that supports general practitioners (GPs) and other health professionals to prescribe and provide advice about physical activity;
- to implement a life-stage approach that focusses specifically on children, youth and families as well as older adults for physical activity programs; and
- physical activity programs provided in key settings - where people live, work and are educated, including workplaces and local government-schools and childcare facilities.
With these goals in mind, Heart Week will shine a light on the Heart Foundation’s advocacy efforts to promote a better state of health on behalf of all Australians
This year we are delighted to have Dr Andrew Rochford on-board as Heart Week Ambassador.
Dr Rochford is one of Australia’s most popular media personalities and medical health experts. He is a husband and father of three young children who is passionate about family, fitness and health.
Our launch event, a Parliamentary breakfast was held on 25 March in Canberra. The event was a great opportunity to liaise directly with key Members of Parliament about the importance of their support for a National Physical Activity Plan..
Key to achieving our goals will be the involvement and support of medical professionals from around the country, to help send the strongest possible message to politicians that we need to start getting Australians to ‘Move More, Sit Less!’ sooner rather than later.
What you can do this Heart Week?
This Heart Week we’re encouraging everyone to 'Move More, Sit Less!' by hosting a standing up (healthy) morning tea at work or with your friends or organising a walk with friends and family to celebrate 20 years of Heart Foundation Walking.
With 14,000 deaths a year in Australia attributed to physical inactivity, take the time this Heart Week to make a change. We know it is the small, steady changes that are sustainable in people’s busy lives; you don’t need any special equipment, just your runners, your feet and some motivation.
Soon you’ll be able to access a range of information on the campaign including factsheets, statistics and promotional material from this page that you can download and share.
Heart Week resources
Unfortunately, the Heart Foundation is unable to print or dispatch any promotional material for Heart Week this year.