Heart Week 2015 will take place from Sunday 3 May - Saturday 9 May.
The week provides a great opportunity to shine the spotlight on heart health issues in Australia and raise awareness of the work the Heart Foundation is doing to lead the fight against heart disease.
Traditionally during Heart Week, we have focused on talking to the community about the warning signs of a heart attack using a both media and marketing channels. However this year we are focussing on physical inactivity and the importance of active travel.
Physical inactivity is a major killer and a significant contributor to the burden of chronic disease in Australia. Disturbingly, just two in three (66.9%) Australians aged 15 and over are sedentary or engage in low levels of exercise. If we are serious about tackling chronic disease, we must be serious about getting Australians to move more and sit less.
- We are calling on the Federal Government to establish a national physical activity strategy and to provide a built environment that supports active living;
- We want more people to be supported to walk, cycle and use public transport;
- We want to activate a healthcare funding system that supports general practitioners (GPs) and other health professionals to prescribe and provide advice about physical activity;
- We want to implement a life-stage approach that focusses specifically on children, youth and families as well as older adults for physical activity programs;
- Finally, we want physical activity programs provided in key settings - where people live, work and are educated, including workplaces and local government-schools and childcare facilities.
We are proud to have Dr Andrew Rochford on board as our Heart Week Ambassador in 2015. Dr Rochford is one of Australia’s most popular media personalities and medical health experts. He is a husband and father of three young children who is passionate about family, fitness and health. Dr Rochford is committed to promoting an active lifestyle for all Australians.
Our kick off event will be on 25 March in Canberra with a Parliamentary breakfast. Professor Jo Salmon, Chair of NAPC and Deputy Director, Centre for Physical Activity & Nutrition Research, Deakin University, will make the case to our nation’s leaders as to why Australia needs a national physical activity strategy.
In the lead up to Heart Week, we will make limited resources and information available on our Extra Resources
page to support the Physical Activity theme.
Unfortunately, the Heart Foundation is unable to print or dispatch any promotional material for Heart Week this year.