Unplug + Play
The Unplug + Play parent campaign targets Western Australian parents, and aims to increase their awareness of the need for children to spend more time in active play and less time using TV, electronic games and the internet.
Download the campaign summary.
Australian Physical Activity Recommendations
Children need at least 60 minutes of moderate to vigorous physical activity every day for good health. Time spent using electronic entertainment should be limited to less than two hours a day.
Why Limit Electronic Entertainment?
While TV, electronic games and the internet can be fun for children, they involve a lot of time sitting. Watching TV for more than two hours a day is associated with a higher risk of overweight and obesity, poor fitness and increased social problems. It may also be associated with lower school achievement.
100 ways to Unplug and Play
Download a list of over 100 practical, fun and active ideas for children and families to swap screen time for active fun time.
Unplug + Play brochure
The Unplug + Play brochure provides active play alternatives to reduce the time children spend using electronic entertainment.
Download a copy of the Unplug + Play brochure.
Electronic Entertainment Tally Sheet
Download a table to tally the time your child spends on electronic entertainment.
Tips on Setting Family Rules around Screen Time
Download a family guide to limiting children’s screen time to less than two hours per day.
Electronic Entertainment Family Agreement Template
Download a family agreement template to write in your electronic entertainment rules.
Unplug + Play Advertising
With a little encouragement and creativity, physical activity can be a fun alternative to electronic entertainment.
Press ad 'Plugtail boy in grass'
Press ad 'Plugtail kids with dog'
Radio ad 'The bell'
Previous Campaign Advertising
Press ad 'Games'
Press ad 'TV'
Campaign brochure
For more information phone 1300 36 27 87 or email.
This campaign is a Heart Foundation initiative and is funded by the Department of Health, Western Australia. The campaign is also supported by the Premier’s Physical Activity Taskforce and the Department of Education.