Heart Foundation Study Into Private Label Food Products
In 2009, we conducted a study investigating the nutritional profile of private label versus branded label food products.
The study compared the nutritional profile (specifically serve sizes, energy, total fat, saturated fat and sodium) of private label products with branded products. It analysed 3,000 packaged food products across 25 food categories sold in Australian supermarkets.
This study has been submitted to a peer review journal. Full details will be available when it is published.
Click here for food labelling information for consumers.
Our Position on Front of Pack Labelling
- We support any initiative that genuinely guides people to healthier food and drink choices.
- Labelling schemes must help Australians to make healthier food and drink choices, not confuse them or limit important nutritional messages.
- The best labelling scheme for Australians is one that drives them to make healthier choices, not necessarily one that they prefer.
- To have maximum effect, any labelling scheme must result in real changes to the foods.
- Food labelling schemes should not take the pressure off food companies to improve our food supply.
- Food companies need an incentive to make healthier foods.
- Labelling has an important role to play, but in isolation it will achieve very little.
- Government, the food industry and other bodies must work together to develop solutions to the obesity crisis.
- Food labelling, nutrition education strategies and food changes must be complementary for the greatest impact.
Click here for a summary of international evidence.
Click here for a summary of Heart Foundation research.
ACDPA Consensus Statement on Front of Pack Labelling
On 23 February 2009, the Australian Chronic Disease Prevention Alliance (ACDPA) held a workshop on front of pack labelling. Public health organisations and individuals from around Australia who attended the workshop agreed that it would be valuable to develop general principles for a front of pack food labelling system for Australia.
The below consensus statement summarises these principles.
ACDPA consensus statement on front of pack labelling 
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