The Unplug + Play Parent Campaign targets parents in Western Australia, to increase their awareness of the urgent need for children to spend more time in active play and less time using TV, electronic games and the Internet for entertainment.

Australian Physical Activity Recommendations
Children need at least 60 minutes of moderate to vigorous physical activity every day for good health, and time spent using electronic entertainment should be limited to less than two hours a day.

Why Limit Electronic Entertainment?
While TV, electronic games and the Internet can be fun for children, they involve a lot of time sitting. Watching TV for more than two hours a day is associated with a higher risk of overweight and obesity, poor fitness and increased social problems, and may also be associated with lower school achievement.

Practical Ideas for Parents
Unplug + Play brochure - download it NOW!
The Unplug + Play brochure for parents provides solutions to reducing the time children spend using electronic entertainment and includes active play alternatives.
 Download

Electronic Entertainment Tally Sheet
A table to tally the time your child spends on electronic entertainment:
 Download

Electronic Entertainment Family Agreement Template
A family agreement template to write in your electronic entertainment rules:
 Download

Unplug + Play Advertising
With a little encouragement and creativity, physical activity can be a fun alternative to electronic entertainment. 

Campaign Advertising 
Press Ad 'Games'  Download

Press Ad 'TV'   Download

For further information phone 1300 36 27 87 or email.

This campaign is a Heart Foundation initiative in partnership with The Cancer Council of WA and Diabetes WA, and is proudly funded by the Department of Health, Western Australia.  The campaign is also supported by the Premier’s Physical Activity Taskforce and the Department of Education and Training.